The Grit Factor

DRINKWARE THAT DELIVERS DAILY BRAND VISIBILITY

Written by Marisa Horak Belotti | Feb 11, 2026 6:31:37 PM

 

 

Let us say this louder for the people in the back:

If you’re not investing in premium drinkware… you’re missing daily brand exposure.

Everyone carries drinkware. To work. To the gym. On planes. On walks. Inmeetings. It lives in their hand.

And if your logo is on it — your brand lives there too.

WHY DRINKWARE STILL WINS
Drinkware is practical, highly retained, visible in public, and used daily.
But here’s where companies miss — they choose cheap instead of premium.

MAKE IT WOW: Etching & Personalization
Laser engraving and personalization elevate your brand instantly.
When someone’s name is on it? It stays in rotation.

Brands that excite:
YETI
Stanley
Owala
BruMate
HydroJug
Ice Shaker

Trending in 2026:
• Matte finishes
• Neutral color palettes
• Oversized formats
• Etched personalization