CIO Review


20 Most Promising E-commerce Solution Providers 2017

With the rapid growth of e-commerce today, modern enterprises and online retailers are adopting systematic approaches to make the shopping experience a hassle free for their customers. A successful e-commerce strategy requires strong focus on mobile marketing, socially inspired shopping and cross-channel integration of channels for a bird’s eye view. By removing costly and time-consuming processes to keep up with customer expectations, these approaches play a key role in optimizing an organization’s success parameters. Aimed at this, solution providers are delivering an array of innovative features across the length and breadth of e-commerce functions.

Aside from SaaS and cloud-based marketplaces, plethora of features including one-click mobile shopping carts, digital wallets, smart button ordering systems, supply chain and inventory management, data collection and analytics, and a lot more, make the selection of a right solution a herculean task for the businesses.

To help organizations select the best vendors that offer the most promising solutions, CIOReview presents to you a listing of “20 Most Promising E-commerce Solution Providers 2017.”

A distinguished panel of prominent CEOs, CIOs, VCs,and analysts, along with CIOReview’s editorial board has assessed hundreds of e-commerce solution providers and shortlisted the ones that are at the forefront of providing cutting-edge technology solutions. The listing provides a look into how the solutions in this domain are put into use, so that you can gain a comprehensive understanding of how they will boost your business.

We present to you 20 Most Promising E-commerce Solution Providers 2017.

F.P. Horak

A Self-serve Solution for Organizations

Over the course of its storied 70-year history in Michigan, the name of the game for The F.P. Horak Company has been transformation. Time and again, it has adapted its businesses, to keep pace with technology and to seize new opportunities.

Today, its focus is on the twin service of supply chain management and B2B e-commerce–leveraging buying power and lowering costs–and full-service print and marketing. Together, they contribute directly to a stronger bottom line for companies, creating a lean and efficient enterprise.

“Our role is to augment an organization and create self-serve methods which improve and streamline marketing, purchasing, financial and other operations,” says Tim Dust, president of the company.

F.P. Horak has leveraged B2B e-commerce technology and its potential for clients. Its B2B e-commerce platform and supply chain solutions address key tasks, allowing clients the liberty of freeing themselves from repetitive tasks and focusing on strategic goals. F.P. Horak was among the earliest adopters of the cloud, taking its first step toward the emerging technology in 1997.

“We have since evolved into a platform-agnostic, distributed SaaS model,” says Dust. “We serve a gamut of companies, from large multinationals to local organizations and we have different tools for each.”

Dynamic pricing and on-demand fulfillment are key benefits of F.P. Horak’s solutions. In each case, it delivers based on performance analytics and  customer trends.

“We take pride in creating a dynamic, flexible program that optimizes our clients costs and budgets,” says Dust. “We don’t want our clients to incur unnecessary costs related to inventory obsolescence or underutilization.”

At the other end of the spectrum is pricing, the importance of which has been underscored by a Gartner prediction: By 2018, 40 percent of B2B digital commerce sites will use price optimization algorithms and Configure, Price, Quote (CPQ) tools to deliver dynamic  product pricing.

“Customized program pricing is already an inherent part of our offering,” says Dust.


We take pride in creating a dynamic, flexible program that optimizes our clients costs and budgets


Establishing its quest for innovative solutions, Dust cites the example  of a client that struggled to manage costs and efficiency of an incentive program for its end users. The company ran a successful benefit program for marketing resellers, handing out free marketing dollars or points based on sales targets. But administering the program was a nightmare, with staff spending an inordinate amount of time on  calculating benefits.

When F.P. Horak stepped in, it reviewed all the processes–particularly the manual ones–and accounting procedures. “We looked at it holistically, and put together an e-commerce platform that would take care of all the accounting,” Dust recalls. “We also set up marketing automation protocols with access to the resellers so that they could implement their own campaigns, within the broad scope laid out by the company,” Dust adds. The solution not only saved time and money, but also freed up the client’s staff for other strategic activities.

This year, F.P. Horak aims to expand beyond the print industry, and also envisions new internet strategies to add to its e-commerce strengths. Options include product catalog management, technology management solutions, etc., with the goal of creating and adding value and solving  problems for organizations.

Link to article here

Digital Magazine here


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