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MidMichigan Health

Promoting Giving Tuesday for Midland's hospital

The Tuesday following Black Friday and Cyber Monday is dubbed “Giving Tuesday,” a day dedicated toward supporting the nonprofits that make the world a better place. To promote the Giving Tuesday drive, MidMichigan hired us to create a digital campaign.

At the heart of the campaign was a carefully designed email that highlights the ways that donors can help strengthen MidMichigan Health’s efforts to improve the community.