Manufacturing B2B eCommerce Supply Chain Management Integrated Marketing

McLaren Bay Region

Integrated breast cancer awareness campaign

To highlight the genetic risk factors of breast cancer, we worked with McLaren Bay Region on a campaign reminding people that breast cancer “runs in the family.”

The attention-grabbing visuals juxtapose happy family memories and the risk of breast cancer. The concept works in various media, such as billboards, direct mail, and digital banner ads.

Billboards were scattered throughout the Great Lakes Bay Region.

Online ads promoted McLaren's message through Bay City-centric outlets.