Goody bags gone wild
Prior to the 2014 Print Services & Distribution Association trade show, we sent an attention-grabbing 3D mailer to all preregistered attendees. Enclosed within it were a new Defensa pen and a “passport” created from Glatfelter’s line of Defensa security papers. Attendees at the trade show were encouraged to visit Glatfelter customer booths for a stamp. Stamped passports gained the holder entry into Glatfelter’s lounge-inspired booth for a chance to relax and recharge.
To highlight the range of Glatfelter products, Glatfelter distributed kraft goody bags filled with different items made from the company’s paper or fiber components – a deck of playing cards, a tea bag, a coffee pod, and more.
In addition to generated more than twenty qualified leads, the campaign grabbed the attention of an influential press supplier. As a result, Glatfelter paper now accompanies each new press that they deliver to a print manufacturer.