Manufacturing B2B eCommerce Supply Chain Management Integrated Marketing
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Duro-Last

Boosting sales and awareness

In recent years, Duro-Last, the world’s largest manufacturer of pre­fabricated roofing systems, greatly expanded its product offerings. To promote their broader product line, we developed a 3D mailer that was distributed to the company’s top contractors.

The piece itself was in the shape of a building. Each contractor’s name was featured across the front. Inside were roofing samples, product information, and a brief Duro­Last survey. The text directed them to a personalized landing page for more information.

All told, the response rate for the campaign exceeded 10%. More than 67% of respondents requested more product information. And just as importantly, the survey responses helped Duro-Last refine their future marketing efforts.