Manufacturing B2B eCommerce Supply Chain Management Integrated Marketing

Beyond Paper

B2B Magazine that Tells a Brand Story Through a Narrative Approach

Beyond Paper is the private-label magazine of Glatfelter, a publicly traded international manufacturer of specialty papers and fiber-based engineered materials.

The Problem

With an array of products produced by multiple business units, the company needed a way to raise customer awareness of the depth of its product line.

The Solution

Glatfelter produces the customer-focused Beyond Paper magazine three times a year, which includes substantive articles designed to educate and inform B2B readers. Content includes sales and marketing tips, profiles of product lines, and industry trends.

The Results

Reader-response surveys indicate that each issue is read by at least four people per copy for about 40 minutes each. Readers commented that the magazine positions Glatfelter as an industry leader with the knowledge, experience, and product range to be a crucial resource in their purchasing decisions.