Our Eyes Love Infographics

January 16, 2017

Here’s why you should make them part of your content marketing strategy.

By Lorrie Bryan

We are visual creatures who are attracted to visual elements (meaning, we like to look at things). And most of us are visual learners as well. Our brains are wired to collect and process information primarily through our eyes. So well-designed infographics—charts, graphs, pull quotes, stats, visual depictions of data, illustrations, and more—are one of the best ways for companies to share information with customers and prospects while simultaneously building a brand.


1. Infographics are more attractive and engaging than plain text. 

In the deluge of text we daily peruse, infographics are a respite, an attractive and comfortable place for our eyes to easily glean information.

2. Infographics can convey complex concepts in a format that is readily assimilated.  

A quick look at a good infographic can offer readers the same information that would otherwise be conveyed in a lengthy paragraph (that they won’t necessarily take the time to read).

3. Infographics are shareable across social media and can boost your online presence. 

Because they are attractive, infographics are more likely to be shared than a post consisting of plain text. And because they are embeddable, they are easily shared. When infographics are designed and published, the code to put it on a WordPress blog or website is provided as an embed code. This creates an automatic link back to your site when the infographic is shared on social media networks such as Facebook, Pinterest, and LinkedIn, driving traffic back to your website.

4. Infographics can build awareness and boost your brand.

An infographic readily reflects your brand (without being overt) when it includes consistent colors, shapes, and messages along with your logo. Like other good content, good infographics keep your brand top-of-mind in a positive way. Sharing valued information can help position your company as an expert on the topic you are addressing in your industry. Plus, you nurture your relationships with your clients and build your online network.