Rev up readership and snag more sales with color printing. BY Laurie Hileman

There’s more to large-format printing than size.

A liberal arts college makes students the stars of their own personalized campus visit book.

Reinforce your message with the right folding technique.

Personalized, creative 3-D mailers snag attention and get results.

Avoid these 3 mistakes and watch response rates soar.

Get noticed in the mailbox with these six design and print strategies

Try one–or more–of these eye-catching elements to increase buyer response

Package inserts drive revenue and build brand awareness.