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F.P. Horak offers complete Direct Marketing Strategy and Program Design. We can work as a complete source to fulfill your Direct Marketing needs or we can work with your designated agency as a direct mail print, production and imaging/mailing source.
Direct Marketing
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We have the capability to manufacture all the different types of direct mail required in the marketplace today. We can produce 1-part postcards or fold-ups, brochures, catalogues, newsletters and envelope products. Our sales and production experts will ensure your satisfaction by giving you excellent service, quality, and competitive pricing, while meeting all drop dates required to ensure your direct mail program success. |
Data Analysis/Data Optimization
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F.P. Horak turns information into intelligence. Our data experts are ready to assist you in analyzing your database to develop the proper test files and program mailing lists. We can provide file segmentation, complete data analysis, custom programming solutions and database design, maintenance and support. |
Targeted Communications
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We can assist you in addressing the individual needs of your customers and prospects through the analysis and segmentation of your lists. With F.P. Horak as your business partner, your communications can be personalized with different logos, maps and messages. We can utilize multiple variable fields to pinpoint and personalize your marketing messages for maximum effectiveness and overall direct marketing success. |
PURL (Personal URLs)
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Personal URLs Help Improve Response Rates up to 35%!
F.P. Horak now has the capabilities to link the impact power of direct mail with the interactive capabilities of the Internet. Your mailing list can now be used to automatically generate Personalized URLs for each individual in your mail file. Personalized URLs invite each mail recipient to their own private screening of your product or service.
This new technology gives you the ability to build personalized web pages that integrate and expand the direct mail message, profile responders based on their preferences, obtain key qualifying information, and track and manage results in real time.
You are already personalizing direct mail, so why not personalize the online experience as well? For more information, contact Pam Junge at (800) 735-6505.
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Mailing Services
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Our Digital Imaging Center utilizes high-speed variable data printing from our Xerox, Heidelberg and multi-head inkjet systems. We offer complete mailing capabilities, such as intelligent inserting, folding, tabbing, blow on labels, postal metering and our First Logics PostalSoft software. Our experts will increase your competitive edge by processing your mail efficiently, on time and at the lowest possible postage rate.
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List Management
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We are brokers for some of the largest list companies in the world. We can fulfill all of your list needs for selected demographic and socioeconomic criteria that your mailings may require. We can develop lists for both residential and business mailings to offer you maximum exposure and direct marketing success. |
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