Package inserts drive revenue and build brand awareness.
BY LAURIE HILEMAN
There’s a reason why companies have been inserting coupons, offers, free samples, and simple thank-you notes in packages to customers for generations.
Why? Because businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect hovers between 5 and 20 percent.* If your organization isn’t including a little something extra with each parcel or envelope out the door, you’re missing out on a cost-effective opportunity to strengthen relationships, increase sales, and build brand awareness.
In today’s all-about-the-experience consumer mindset, finding a little something extra in an envelope or package from your company is sure to delight your customers and drive revenue to your bottom line.