Designed to Delight

March 13, 2017

Package inserts drive revenue and build brand awareness.

ladywithbox

BY LAURIE HILEMAN

There’s a reason why companies have been inserting coupons, offers, free samples, and simple thank-you notes in packages to customers for generations.

They work.

Why? Because businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect hovers between 5 and 20 percent.* If your organization isn’t including a little something extra with each parcel or envelope out the door, you’re missing out on a cost-effective opportunity to strengthen relationships, increase sales, and build brand awareness.

In today’s all-about-the-experience consumer mindset, finding a little something extra in an envelope or package from your company is sure to delight your customers and drive revenue to your bottom line.

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Sources: 

*http://www.forbes.com/sites/patrickhull/2013/12/06/tools-for-entrepreneurs-to-retain-clients/#716f55d44b7c

**https://www.shopify.com/blog/18989252-5-ways-to-use-packaging-inserts-to-increase-customer-loyalty-and-revenue

*** http://www.huffingtonpost.com/vala-afshar/50-important-customer-exp_b_8295772.html